"The Girl With a Pearl Earring"
The name Chroma honors the musical, artistic and automotive legacy of Milwaukee Junction as well as the diversity and creativity of the community today. To celebrate this spirit, The Platform commissioned Detroit artist Sydney G. James to create a mural on Chroma’s west side, replacing a previous mural that was damaged during construction. “The Girl with the D Earring” is a modern Detroit take on Dutch painter Johannes Vermeer’s “Girl With a Pearl Earring,” deemed the most beautiful painting in the Netherlands. According to James, “From the wide range of music, visual arts, fashion and automotive innovation to everything in between, Detroit has been a city of culture creation. Culture and innovation creates figurative and literal ‘chroma’ - the purity and intensity of color. Though this piece is North End specific, it captures the personality of Detroit, the city.”
Time Lapse of Mural
Events & Activation
The Platform is working to activate Chroma as a hub for the Milwaukee Junction neighborhood offering dining, collaboration, community programs and special events. Plans call for a food service provider to operate the 5,500-square-foot ground floor which features large windows, martini style columns, mezzanine, and glass garage doors leading to a 2,000-square-foot patio with landscaping and lighting. The ninth floor provides additional event and programming opportunities with its stunning 360 degree views of the city and a 6,000-square-foot cellar is another option for dining and nightlife. Chroma honors the community's creative and maker culture with an inspiring new place to gather, innovate and celebrate.
UNESCO City of Design Partner Project
The Platform's partnership with University Prep: Art and Design (UPAD), a neighboring high school in New Center, is recognized as a UNESCO City of Design Partner Project. The Platform partnered with UPAD early in Chroma's redevelopment. The project’s development, design, engineering, and construction teams participated in the school’s Senior Practicum Program by hosting student interns in the summer of 2019. Chroma also hosted a design challenge in partnership with UPAD and Detroit artist Ivan Montoya to create the original art that was utilized in Chroma marketing materials.