The North End/New Center part of Detroit was named an area with some of the most attractive opportunities in the U.S. for housing developers to take advantage of federal reinvestment tax benefits. The largest and most active developer in the New Center area is Detroit-based The Platform, led by Peter Cummings. The company owns and is renovating the Fisher Building, and late last year opened The Boulevard, a six-story, 356,000-square-foot, mixed-use development on the northwest corner of Third Avenue and West Grand Boulevard. Other projects are in the works across the city, as well.