Neighborhood
Milwaukee Junction
Address
411 Piquette Avenue
Project Type
Mixed Use
Construction Type
Rehab
Original Date Built
1920
Total Size
110,000 SF
Parking
192 Spaces
411 Piquette was built in 1920 to support the burgeoning auto industry in Milwaukee Junction where cars were assembled and shipped across the country.
Today, the four-story, 110,000-square-foot building next to the historic Piquette Avenue Plant is being reimagined as quality, affordable, loft-style apartments.
Stage of Development
Pre-development
Design
Construction
Leasing
Management
Refinance

The development sits at the corner of Piquette Ave. and Beaubien St. in Milwaukee Junction.
History: The Studebaker Corporation purchased the Piquette Avenue Plant from Ford Motor Company in 1911 and built the Studebaker Detroit Service Building alongside it in 1920. The complex manufactured vehicles until 1933. Other owners of 411 Piquette have included Minnesota Mining and Manufacturing Company (3M), The Cadillac Overall Company, The Heritage Investment Company, and General Linen & Uniform Service.
Community Engagement: The Platform is committed to developing in a way that honors and contributes to Detroit’s social and physical fabric, creating places and spaces that bring people together. We seek to engage all stakeholders – local community and economic development organizations, civic and community leaders, and neighboring businesses and residents. We listen to the needs of communities to plan thoughtful and relevant developments that make Detroit a great place to live.
Design Excellence: The design intention at 411 Piquette is to celebrate its industrial heritage and open-column structure while introducing design improvements that create spaces for people and add amenities to the building.
In the Neighborhood: Chroma, Underground Resistance, Jam Handy, ONE Mile Detroit, Tangent Gallery, Ford Piquette Avenue Plant, Oakland Avenue Urban Farm, Michigan Urban Farming Initiative, Russell Industrial Center, Howrani Studios, Motown Museum, College for Creative Studies, and Shinola Factory Headquarters
Transit: Bus #042; Q-line Station: Amsterdam; MoGo Station: E Bethune St & Brush St