Summer 2021
The Boulevard in Detroit’s New Center refinanced at $62M, one of the largest deals of its kind
July 13th, 2021
A $62-million refinancing of The Boulevard, a new midrise apartment community located at the northwest corner of West Grand Boulevard and Third Street, represents one of the largest multifamily financings in Detroit’s history. It’s also the first new construction development of its scale in New Center in more than 30 years.
Open ArticleFall 2019
One Detroit Visits The Boulevard
December 19th, 2019
One Detroit and Nolan Finley take a tour of The Boulevard. It’s the first new residential building of its scale in the New Center area in 30 years. He talks with the developer about this neighborhood investment and the affordable housing it offers.
Open Article231-unit The Boulevard opens in New Center
December 5th, 2019
A 231-unit mixed-use building, The Boulevard, has officially opened in New Center on the site of a former surface parking lot. Built by the Platform at a cost of $60 million, it’s being hailed as the first major residential development in the neighborhood in a generation. Its 356,000 square feet is spread across six stories, plus 330 underground parking spaces.
Open Article$60 million mixed-use development The Boulevard opens in Detroit’s New Center
December 5th, 2019
The site of a former surface parking lot in New Center has found new use as a $60 million mixed-use development that officials believe will meet the growing need for apartments and retail in the area.
Open Article231-unit The Boulevard opens in New Center
December 5th, 2019
A 231-unit mixed-use building, The Boulevard, has officially opened in New Center on the site of a former surface parking lot. Built by the Platform at a cost of $60 million, it’s being hailed as the first major residential development in the neighborhood in a generation. Its 356,000 square feet is spread across six stories, plus 330 underground parking spaces.
Massive housing development opens in Detroit’s New Center: What it looks like
December 5th, 2019
The largest new housing development in Detroit’s New Center in over 30 years is now open, offering a mix of market and below-market apartments. The six-story and 231-unit building, called The Boulevard, is at 2911 W. Grand Blvd. between the Fisher Building and Henry Ford Hospital. The site was previously a parking lot for Henry Ford employees, and before that, was the old 12-story Howard Johnson’s New Center Motor Lodge, which the hospital system dynamited in 1997 after having used it as office space and a dormitory.
Open Article$60 million mixed-use development The Boulevard opens in Detroit’s New Center
December 5th, 2019
The site of a former surface parking lot in New Center has found new use as a $60 million mixed-use development that officials believe will meet the growing need for apartments and retail in the area. Developer The Platform, Mayor Mike Duggan and supporters celebrated with a ribbon-cutting Thursday for the development known as The Boulevard at Third Avenue and West Grand Boulevard.
Open Article$60 million The Boulevard development opens in New Center
December 5th, 2019
Detroit-based developer The Platform on Thursday celebrated opening a $60 million development it calls the first new residential construction of its size in the New Center neighborhood in three decades. Peter Cummings, executive chairman and CEO of The Platform, and Mayor Mike Duggan were among speakers at an event Thursday morning unveiling the 356,000-square-foot development with a mix of 231 apartments. It also has 17,500 square feet of retail, including a Comerica Bank branch that opened Nov. 12 on the development’s ground floor, replacing its location in the nearby Fisher Building.
Open ArticleSpring 2019
Beyond Juice to open second Detroit location in New Center
June 12th, 2019
Beyond Juice, a popular juice bar chain, will be opening up a second Detroit location in the Boulevard, located on the corner of Third Avenue and West Grand Boulevard, within the New Center neighborhood. There are currently eight Beyond Juice locations in the metro Detroit area — the first one having opened in 2005 — and the business plans to open seven more by the end of the year.
Open ArticleDetroit Homecoming V Recap: Real Estate 101 in the D
September 24th, 2018
When Peter Cummings and his development partners began working with Whole Foods Market in 2011 to build its first Detroit store, a Whole Foods executive projected it would generate perhaps $12 million to $15 million a year.
Those projections were more than a little off. Since opening in 2013, Midtown Detroit’s Whole Foods has been generating $30 million annually, Cummings said.
Open Article