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The Boulevard News Articles

Summer 2018

Orangetheory Fitness to open in new apartment development in New Center

September 12th, 2018

Orangetheory Fitness will open a new location in Detroit-based The Platform LLC’s new apartment development being built at West Grand Boulevard and Third Avenue.

The new location by owner and franchisee Scott Marcus, which would be the 17th in Michigan, is expected to open this winter in development called The Boulevard, which is slated to bring 231 apartments to the market along with 21,000 square feet of commercial space, the developer announced Wednesday during a real estate session of the Detroit Homecoming event.

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Orangetheory moving into the Boulevard; apartment pre-leasing starts soon

September 12th, 2018

The Platform announced a major tenant of the Boulevard, a mixed-use development slated to open this winter. Orangetheory Fitness will open its first Detroit location in the New Center building.The popular fitness brand, started in Florida in 2010, has 17 locations in Michigan, with many across metro Detroit. Comerica Bank will also be a tenant in the building, and more retail tenants will be announced soon. The Boulevard will have 21,000 square feet of retail total, plus a 330-space attached parking structure.

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Mapping the developments in the works in and around New Center

April 26th, 2018

One neighborhood that will change dramatically over the next few years is New Center. Anchored by the Fisher Building, new construction and renovations are well underway in the neighborhood and surrounding areas. While plenty of redevelopment is still happening in Midtown, the momentum seems to be shifting just north into this centralized neighborhood.

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