History & Ground Breaking

When The Platform broke ground on The Boulevard in October 2016, it was the first sizable new construction project in New Center in more than 30 years. Since then, New Center has seen a resurgence of development with the construction of the Henry Ford Health System's Brigitte Harris Cancer Pavilion and the Detroit Pistons Performance Center, as well as the redevelopment of the historic Albert Kahn building. Prior to its development, the site was home to a Howard Johnson Motor Lodge which later became an extension of Henry Ford Health System's campus. The site had been razed and used for parking prior to The Platform's acquisition.

Grand Opening

The Platform celebrated the opening of The Boulevard, its first new construction project, with a ribbon cutting in December 2019.

Design

In the heart of an international city, in a neighborhood of professional institutions and cultural gems, The Boulevard has been thoughtfully designed to cater to and welcome a diverse community of residents. The Boulevard offers the best of urban living with modern conveniences and open spaces residents desire. All 231 units offer views of the city or the courtyard which features an outdoor kitchen, fire table and bocce ball court. Other amenities include a club room, lounge, BBQ terrace, fitness center and attached parking.

Art in The Boulevard

"Home at The Boulevard" is a collection of art which starts at the ground floor and moves up to the top floor, orienting the building at W. Grand Blvd. and 3rd Ave. across varying scales of place. It does so in vibrant color through the lens of local artists working with paint, neon and repurposed fabric. The work celebrates boulevards as important landmarks around the world, deploys maps to record cross country travel, and as guidance through neighborhoods, while celebrating travel from one point to the next.

Artists: Kaylie Kaitschuck, Jesse Kassel, Sheila Nicolin, Michael Polakowski, George Vidas.