A ground breaking new development
When The Platform broke ground on The Boulevard in October 2016, it was the first significant new construction project in New Center in approximately 30 years. Since then, New Center has seen a resurgence of development with the construction of the Henry Ford Health System's Brigitte Harris Cancer Pavilion and the Detroit Pistons Performance Center, as well as the redevelopment of the historic Albert Kahn building for residential use.
The project was known as Third and Grand before being rebranded as The Boulevard. Prior to its development, the site was home to a Howard Johnson Motor Lodge which later became an extension of Henry Ford Health System's campus. The site had been razed and used for parking prior to The Platform's acquisition.
Detroit Mayor Mike Duggan participated in the ground-breaking event.
Time lapse construction video
The Boulevard opens in grand fashion
The Platform celebrated the opening of The Boulevard, its first new construction project, with a ribbon cutting in December 2019.
Detroit Mayor Mike Duggan participated in the event along with representatives from financial partners Invest Detroit, the Michigan Economic Development Corporation, Detroit Economic Growth Corporation and Fifth Third Bank.
The $60 million, 207,000-square-foot development includes 231 apartment units, 17,500 square feet of retail, a 330-space attached parking structure, and stunning interior courtyard.
Local art, globally inspired
As part of The Platform's mission to celebrate all forms of art and design, The Boulevard is home to a collection of works by Detroit artists done in a variety of mediums including paint, neon and repurposed fabric. An illustrated map of New Center by Jesse Kassel adorns a wall in the Leasing Center. Twelve canvases by Sheila Nicolin and Michael Polakowski pay tribute to famous boulevards around the world including Buenos Aires, Casablanca, Moscow, New Delhi, Paris, Sydney and Tokyo.
Knitted piece (or is it fabric?) in leasing center...
Neon piece in lounge...