Neighborhood

Milwaukee Junction

Address

2937 East Grand Boulevard 

Project Type

Office & Coworking

Construction Type

Rehab

Original Date Built

1913

Date Complete

April 2020

Total Size

75,000 SF

Office

40,270 SF

Parking

282 Spaces

The vision is to catalyze historic Milwaukee Junction as Detroit’s preeminent neighborhood for the creative class.

Chroma is an existing nine-story building that is being transformed as a hub for creativity, design, and community engagement. Chroma is a space designed to foster innovation, collaboration, mentorship, incubation and diversity, ideal for privacy and independence as well as community and cross-collaboration. The Chroma brand is comprised of individual dots in the logo to represent unique contributors, studios or projects. Each dot is distinct, but together, they occupy common ground, creating a harmonious whole.

Chroma was originally built in 1913 as a cold-storage facility by Rudolph C. Gernt. After many lives as storage and other programming, it’s exterior was brought to life in 2009 with the building’s signature 125-foot high “Illuminated Mural” by artist Katherine Craig. Now, in the heart of Milwaukee Junction, it is poised to contribute to the neighborhood’s rebirth while celebrating Detroit as a UNESCO City of Design. 

Now Leasing

Chroma offers creative office space from coworking space to full floor suites available for lease.

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Now Leasing ↓

Stage of Development

Pre-development

A developer sees an opportunity in an existing building or vacant land and tests possible ideas for development to determine if they should commit.

Design

The architect, along with engineers and contractors, collaborate with the developer to create a meaningful plan for construction.

Construction

The general contractor physically brings the design of the architect and engineers to life.

Leasing

The development is promoted to potential tenants who may be interested in leasing or purchasing available units.

Management

A property-management team manages the on-going daily operations of the development and the tenants.

Refinance

The owner may choose to re-finance or sell the developed property.
Learn more about The Platform’s development process →

On Community Engagement: As a creative space, outreach to the design, craft, maker, music and food communities is critical to informing and supporting the project through its development evolution and occupancy.

On Design Excellence: The design intention at Chroma is to celebrate the character of its concrete interior while opening up its brick exterior in a way that honors the building’s martini column structure and its notable mural. The interior is designed with a mix of utility and hospitality from the cellar to the roof-top.

In the Neighborhood: Jam Handy, ONE Mile Detroit, Tangent Gallery, Underground Resistance,Ford Piquette Museum, Oakland Avenue Urban Farm, Michigan Urban Farming Initiative, Russell Industrial Center, Howrani Studios, Motown Museum, College for Creative Studies, Shinola Factory Headquarters

Transit: Bus #042; Q-line Station: Grand Blvd; MoGo Station: E Bethune St & Brush St