Neighborhood
New Center
Address
3011 West Grand Boulevard
Project Type
Mixed-Use, Office, Retail, Entertainment
Construction Type
Restoration
Original Date Built
1928
Date Complete
On-Going
Total Size
639,000 SF
Office
505,000 SF
Retail
68,000 SF
Parking
1,900 Spaces
If Detroit's heart is in the city center, and its soul is in the neighborhoods, then the Fisher Building is where heart and soul meet.
The Fisher Building, along with the Kahn Building, was acquired in 2015, ultimately leading to the creation of The Platform. In the next several years, over $50 million will be invested in the restoration and modernization of the Fisher Building to reinstate the Fisher brother’s vision of a premier space for office, retail, and entertainment.
With limited space Downtown for their central headquarters, the Fisher brothers settled in New Center in the 1920s and commissioned Albert Kahn to design the Fisher Building. The building was financed with proceeds from the sale of the Fisher Body to General Motors. Under construction for two years, this Art Deco masterpiece was completed in 1928. World-class architects, engineers, builders, craftspeople, and artists were commissioned to create what is now known as "Detroit's Largest Art Object." The building was quickly honored with a silver medal in architecture in 1929 by the Architecture League of New York. The Great Depression hit a year after the Fisher Building’s completion, thwarting the Fisher brothers’ grand vision for two additional towers.
Stage of Development ?At the foundation of mentorship is a transparency of knowledge and practice. We choose to share our projects as they unfold – through all parts of the development process.
Pre-Development
A developer sees an opportunity in an existing building or vacant land and tests possible ideas for development to determine if they should commit.
Design
The architect, along with engineers and contractors, collaborate with the developer to create a meaningful plan for construction.
Construction
The general contractor physically brings the design of the architect and engineers to life.
Leasing or Sale
The development is promoted to potential tenants who may be interested in leasing or purchasing available units.
Management
A property-management team manages the on-going daily operations of the development and the tenants.
Re-Financing
The owner may choose to re-finance or sell the developed property.

Photo courtesy of Burton Historical Collection

Photo by Nadir Ali

Photo by Ara Howrani

Photo by Jacob Mulka

Photo by Joshua Hanford

Photo by Jacob Mulka

Photo by Jenna Belevender
On Community Engagement: Through cultural programming and exhibitions, known as Beacon Projects, the Fisher Building hosts regular dialogue with neighborhoods across the city. The aim is to connect city residents with one another through ongoing exchange and conversation, establishing a platform shared around the world.
On Design Excellence: The goal is to upgrade the Fisher Building to welcome all. The design approach is one that is timeless, marrying historic and modern so interior upgrades and interventions are done with respect to the building’s historic quality and realities, while infrastructure is modernized to function efficiently.
In the Neighborhood: Fisher Theatre, Cadillac Place, Hotel St. Regis Detroit, Motown Museum, College for Creative Studies, Shinola Factory Headquarters, Henry Ford Hospital, Detroit Branch NAACP
Transit: Bus #023, 851; Q-line Station: Grand Blvd; MoGo Station: Second Ave & W Grand Blvd