2911 West Grand Blvd.
Original Date Built
The Boulevard, located at the corner of Third & Grand, is the first new construction residential development in New Center in the last thirty years.
The Boulevard, located at the corner of Third and Grand, is the first new construction mixed-use transit-oriented development for The Platform. Sited on 1.5 acres in New Center, it provides five floors of high-quality residential over ground floor retail. The Boulevard offers new housing options in the context of strong anchor institutions such as Henry Ford Hospital, the State of Michigan, the Center for Creative Studies, and Wayne State University. Between the M-10 expressway and the Q-Line, residents will be able to easily access metro-Detroit by car; New Center, Milwaukee Junction, and TechTown by foot; and downtown and the surrounding neighborhoods by public transit.
Before groundbreaking, the site was a surface parking lot with a past life as a Howard Johnson Motor Lodge, built by Max M. Fisher in 1966. In 1997, the building was demolished to serve as a surface parking lot.
Stage of Development ?At the foundation of mentorship is a transparency of knowledge and practice. We choose to share our projects as they unfold – through all parts of the development process.
A developer sees an opportunity in an existing building or vacant land and tests possible ideas for development to determine if they should commit.
The architect, along with engineers and contractors, collaborate with the developer to create a meaningful plan for construction.
The general contractor physically brings the design of the architect and engineers to life.
Leasing or Sale
The development is promoted to potential tenants who may be interested in leasing or purchasing available units.
A property-management team manages the on-going daily operations of the development and the tenants.
The owner may choose to re-finance or sell the developed property.
The Boulevard will offer ground floor retail over apartments on West Grand Blvd.
Interior unit rendering
On Community Engagement: A series of community meetings were conducted throughout the city approval process with The Boulevard being of the first projects to commit to providing 20% affordable units at 80% AMI as part of ACT 210. Moreover, working closely with Henry Ford Health Services, the project was incorporated into their campus master planning efforts.
On Design Excellence: As an infill project, The Boulevard fills a critical void along West Grand Boulevard, engaging with the sidewalk of the boulevard in a manner that is appropriate for its urban context. Parking is strategically tucked away and out of sight. Residential unit floor plans were a large focus of the design effort with affordable units intentionally spread across all unit types.
In the Neighborhood: Henry Ford Hospital, Cadillac Place, Fisher Theatre, Hotel St. Regis, Motown Museum, College for Creative Studies, TechTown, Wayne State University
Transit: Bus #016, 080, 089; Q-line Station: Grand Boulevard; MoGo Station: Second Ave & W Grand Blvd; MoGo Station: Henry Ford Hospital